Introduction
Looking for a swift and effective way to engage in collaborative partnerships?
Launching a Discount Code Partnership campaign via ShopSwap can be set up from start to finish in less than two hours and is a powerful way to boost your brand’s reach.
This campaign type facilitates audience sharing between two brands, providing exclusive discounts that benefit both parties. And with ShopSwap, you can effortlessly create landing pages for discount redemption, gather leads in a GDPR-compliant manner, and monitor analytics in real time.
Wondering how it’s done? Let’s dive in!
How are they done?
A Discount Code Partnership campaign is fairly straightforward: Brand A and Brand B collaborate to offer unique discounts to each other’s audiences.
It’s all about offering extra value to your partner’s customers while promoting your own brand and products. By providing their audience with a discount code alongside their purchase, you incentivize them to explore what your brand has to offer.
This not only drives traffic to your website or store but also exposes your products to a new and receptive customer base.
What are the steps?
With our intuitive campaign creation process, setting up your Discount Code Partnership on couldn’t be easier! Here’s the step-by-step process of how to use ShopSwap to run your campaign without a hitch:
Find a partner:
Use ShopSwap’s partner matching process to identify the perfect partner for your campaign.
Brainstorm some ideas for your partnership focus:
Creating ideas for your partnership’s focus requires finding common ground that aligns with both of your values and offerings. Start by identifying shared interests, causes, or themes that resonate with both your audiences. This could be anything you have in common, such as sustainability, animal welfare or diversity.
Access the Discount Code Partnership Active Campaign section:
Once you’ve matched with your partner, navigate to the Discount Code Partnership Active Campaign section on ShopSwap. Here, you’ll find a list of tasks to complete, along with a chat feature to communicate with each other.
Determine the campaign duration:
The duration of your campaign should strike a balance between creating a sense of urgency and allowing enough time for your target audience to engage. A campaign duration of 1 to 2 weeks is often the most effective, since it encourages customers to take advantage of the exclusive discount within a limited period while also providing sufficient time for promotion and engagement.
Determine the discount offer:
Start by deciding on the discount details with your partner, such as discount percentage, validity period, and usage limits. For example, you might agree on a 20% discount campaign that is limited to 150 uses. Once you’re both happy, submit the agreed-upon discount offer in the campaign section and proceed to the next task.
Generate and upload your discount code:
Create the discount code on your backend platform (e.g., Shopify, WooCommerce), and then return to the ShopSwap campaign section and upload the created discount code.
Customize your discount code redemption page:
Time to get creative! The next step is to use ShopSwap to customize the landing page where customers will redeem the discount. Here, you can add product images, showcase specific items, and include prices and descriptions if you’d like.
Customize your discount code redemption email:
Similar to what you’ve just done with your landing page, you can also customize the redemption email that will be sent out to your partners customers with your preferred body copy and branding elements. Simply adjust the colors to match your brand’s identity, and include any product information or pictures that you’d like to include.
Generate redemption links:
Create unique redemption links that customers will use to access the discount – these links are meant to be shared in emails, social media, or other promotional materials.
Confirm your promotion channels:
Decide which channels (e.g., Instagram, Facebook, email) you and your partner will both use to promote the campaign. Once you’re happy, confirm your partner’s chosen channels and move on to the next step.
Build Creative Assets:
Keep those creative juices flowing and start creating the promotional materials for your campaign. Use whichever design software you like best here (e.g., Canva, Illustrator).
Once you’re done, simply upload your creative assets, such as an Instagram post, to ShopSwap for your partner to see. Here, they can review and offer feedback, and vice versa!
Launch the Campaign:
When it comes to launching your Discount Code Partnership campaign, timing is crucial. Consider factors like your target audience’s online behavior, peak engagement times on social media, and your partner’s audience demographics. Aim to schedule your campaign launch during periods when both brands’ audiences are most active. This might involve posting on social media during evenings or weekends when engagement tends to be higher. For email blasts, send them out during times when recipients are likely to check their inboxes, such as mid-morning on weekdays.
Monitor Analytics:
Keep a close eye on the campaign’s performance by actively monitoring the analytics provided by ShopSwap. As customers start to redeem their exclusive discounts, ShopSwap’s tracking mechanisms will capture data in real time that can offer insights into the effectiveness of your Discount Code Partnership Campaign.
What kind of results to expect
There are many benefits that running a Discount Code Partnership Campaign can bring for your brand! Here are just some of the things you can look forward to:
Expanded Reach and Exposure:
By partnering with another brand, you tap into their existing audience, exposing your products or services to a whole new group of potential customers. This can lead to increased brand visibility and awareness.
Audience Engagement and Conversion:
Offering exclusive discounts to your partner’s audience creates a sense of urgency and excitement. This can prompt higher engagement rates and boost conversions as customers are incentivized to take action.
Lead Generation and Data Enrichment:
As customers redeem their discounts, you gather valuable leads for your marketing efforts. These leads can be nurtured for future campaigns and can contribute to the growth of your email subscriber list.
What to do after the campaign
Congratulations on successfully running your Discount Code Partnership Campaign via ShopSwap! As the campaign comes to a close, there are a few important steps to take in order to wrap things up and make the most of the results you’ve achieved.
Evaluate Campaign Performance:
Review the analytics and data collected throughout the campaign to assess its effectiveness. This includes metrics like the number of redemption link clicks, leads generated, page views, and overall engagement. Analyzing these metrics will help you understand what worked well and identify areas for improvement in future campaigns.
Send Follow-Up Communications:
After the campaign ends, it’s a good practice to send follow-up communications to the customers who participated. This could include a thank-you email for redeeming the discount, additional promotional offers, or information about upcoming events or product launches. These follow-ups can help maintain engagement and build customer loyalty.
Collect Feedback from Partners:
Reach out to your campaign partner to gather feedback on the collaboration experience. What went well, what could be improved, and what insights did they gain from the campaign? This feedback can inform future partnerships and help refine your strategy.
Analyze Return on Investment (ROI):
Calculate the ROI of the campaign by comparing the costs (such as discounts offered, marketing expenses, and platform fees) with the benefits (leads generated, sales made, increased brand visibility). This analysis will provide insights into the campaign’s financial success and help guide decisions for future campaigns.
Discount Code Partnership Campaign FAQ’s
1. How does a discount code partnership work?
A Discount Code Partnership campaign is fairly straightforward: Brand A and Brand B collaborate to offer unique discounts to each other’s audiences! It’s all about offering extra value to your partner’s customers while promoting your own brand and products. By providing their audience with a discount code alongside their purchase, you incentivize them to explore what your brand has to offer.
2. What time is best to launch the campaign?
Consider factors like your target audience’s online behavior, peak engagement times on social media, and your partner’s audience demographics. Aim to schedule your campaign launch during periods when both brands’ audiences are most active! This might involve posting on social media during evenings or weekends when engagement tends to be higher. For email blasts, send them out during times when recipients are likely to check their inboxes, such as mid-morning on weekdays.
3. How many content pieces should be posted about the discount code?
The amount of content you should post about the discount code depends on your marketing strategy and the channels you’re using. Try to find a balance between your regular updates and not overwhelming your audience. Posting a mix of promotional content, engaging visuals, countdown reminders, and customer testimonials can help maintain interest without becoming too repetitive!
4. How long should the discount code be active for?
If this is your first discount code partnership campaign, try a duration of 1 to 2 weeks. This time frame creates a sense of urgency for customers to use the discount code and allows enough time for promotion and engagement. In general, shorter durations can drive quicker conversions, while longer durations can allow for more widespread awareness and customer engagement.
5. How does ShopSwap help you to set up a discount code partnership?
ShopSwap makes setting up your partnership campaign a breeze! We match you with your ideal partner, and provide user-friendly campaign creation tools where you can customize discount redemption pages and emails. You can stay connected with your partner through our chat feature, track your campaign performance in real time, and rest assured knowing we ensure GDPR compliance for data handling and lead generation.
6. How do you decide on a discount?
You and your partner brand should discuss the discount percentage, validity period, and usage limits. These decisions should be based on what’s attractive to customers while still being financially feasible for both brands.
7. How do you set up a landing page?
Using ShopSwap, you can set up a landing page by accessing the Discount Code Partnership Active Campaign section. There, you can customize your landing page with product images, descriptions, prices, and other branding elements.
8. What content should you share on your landing page?
Your landing page should include relevant product images, descriptions, and prices to showcase what customers can purchase using the discount code. Make sure you change the branding to be consistent with your own.
9. How do you determine the success of the campaign?
Keep a close eye on the campaign’s performance by actively monitoring the analytics provided by ShopSwap. As customers start to redeem their exclusive discounts, our tracking mechanisms will capture data in real time that can offer insights into the effectiveness of your campaign. You can also determine the success of the campaign by tracking various metrics on social media, such as increased followers, subscribers, and conversions.
10. What should the focus of the partnership be?
The focus of the partnership should align with shared interests, values, or themes that resonate with both of your audiences. This could be a cause, theme, or interest that both of your brands celebrate and want to promote together. For example, sustainability, animal welfare, or diversity could serve as common ground for the partnership.
