We’re dedicated to helping E-Commerce brands take back
control of their growth. For too long, big tech has dictated
the cost of advertizing products. It’s time to take a stand
and grow better, together.
March 2022
Oli and Keyana spent many hours over zoom puzzling over how to make partnership marketing a scalable channel for brands.
April & May 2022
We spent this time talking to as many brands as possible, gathering our learnings and brainstorming solutions.
June 2022
Oli and Keyana spent the month cobbling together a minimum viable product and forming a beta cohort of 25 brands
July 2022
Launched our beta to 25 brands. We managed to facilitate over 30 conversations between brands and several partnerships ensued!
August 2022
Off the back of the beta, we formed our product advisory board to help us with setting our roadmap for ShopSwap.
September 2022
Hired Amit as our Technical Lead and brought on 4 developers to ensure that we can iterate efficiently.
October 2022 - March 2023
Heads-down build time! Q4 '22 - Q1 '23 was all about building the V1 version of ShopSwap in time for a March launch.
Present
ShopSwap is now live with over 100 brands actively seeking partnerships. Join the fam now for free!
After 3 years of helping 100+ DTC brands with their growth strategies, we noticed a common problem: many brands were way too reliant on paid marketing channels.
Many of the smaller DTC brands we worked with complained that their customer acquisition costs were higher than their product margins, and asked for assistance in optimizing their ads to increase conversion.
Then iOS14.5 happened. Brands were now reporting significant declines in the profitability of their campaigns, with some experiencing losses of 30-70%. It became clear that we needed to shift our agency's focus to organic channels in order to continue helping our clients achieve their growth goals.
After the shift, we made a discovery. With brand partnerships and co-marketing strategies, it was possible to convert a huge number of customers with zero cost and very little lift. The key was to form partnerships between brands that shared a similar target audience, and crucially, similar values.
By partnering and sharing audiences, our brands were able to achieve remarkable results. The most rewarding outcome was that our brands now were able to wean themselves off of paid advertising.
This is how ShopSwap’s mission was born - to help brands take back control of their growth.
