What better way to stay up-to-date with everything happening in the world of DTC than through the wonderful world of social media?

In this blog, we’ve compiled a list of some of the most insightful and inspiring DTC tweets – from tips and tricks to thought-provoking insights on the industry. These tweets are a must-read for anyone interested in the world of DTC. 

Let’s get into it!

The power of an about page

In this tweet, Ryan McKenzie (co-founder of Tru Earth) makes a really great point about why you should list yourself and your other founders on your about page. 

If you think about it, who are the people that are actually visiting your about page? Most likely it’s people who are potential customers who are thinking about buying your products but want to know exactly who it is they’re buying from first. People like to buy from other people, not brands! 

Putting a face to your brand allows you to build a connection with your audience, and makes your business more familiar, approachable and authentic.

Check it out here.

Last year in DTC

This thread by Daniel Okon takes us through everything that happened on DTC Twitter last year and, spoiler alert, there was quite a bit of drama.

The worst bits: Ugly Drinks and Haus go under, Winc inc files for bankruptcy, and Cody Plofker breaks up with Triple Whale to join Northbeam.

The best bits: Triple Whale hires Tommy Clark, Dara Denney becomes a Youtube Influencer, Hero Cosmetics sells for 630M, Sean Ecom starts a newsletter, and seemingly everyone starts a podcast. 

You can read the whole thread here.

Out-of-the-box marketing

Kevin Lee (co-founder of instant noodle brand Immi) shares how he built an impressive waitlist for the launch of his product without spending a ton of cash in this thread.

He talks about how he and his co-founder filmed themselves making different recipes using their instant noodles, which they then posted to a bunch of subreddit channels related to food and cooking. 

The catch is, they only mentioned what noodles they were using when people specifically asked them. Then, they’d send them straight to their website. 

It’s the perfect way to provide value to your customers (and stop yourself from getting banned from Reddit for self-promotion).

Check it out here.


Some controversial opinions

Cody Plofker (CMO of Jones Road Beauty) gives us his semi-controversial opinions on paid media for DTC brands in this thread. 

You can read the whole thread here, but for now, here are the highlights:

  1. Media buying still matters, but the rules have changed
  2. Use the latest AI tech, and don’t put too much stock in retargeting
  3. Facebook is most effective when people already know about your brand from somewhere else
  4. The key to making sales happen is to focus on being creative and using short videos and killer landing pages