In the ever-evolving landscape of DTC brands, there’s a fresh wave of innovation and creativity fuelled by celebrity entrepreneurship. From Hollywood icons to social media sensations, these personalities are leveraging their influence and expertise to redefine industries and cater to the evolving tastes of consumers. 

In this blog we’re shining a spotlight on some of the most captivating celeb-owned DTC brands that are making waves in the realms of style, beauty, and wellness!


Curated by Hailey Rhode-Bieber, Rhode is a skincare line offering essentials formulated for various skin types. Grounded in science and great formulation, Rhode simplifies the complexities of skincare, delivering a daily routine that nourishes the skin barrier over time. With high-performance ingredients, Rhode is dedicated to demystifying skincare and providing effective solutions. It’s not just a skincare line; it’s a commitment to healthy, radiant skin.


Launched in 2021 by Hollywood luminaries Seth Rogen and Evan Goldberg, Houseplant caters to those with a taste for sophisticated decor and a penchant for smoking rituals. From artisanal ashtrays to oil lamps, match strikes, and table lighters, Houseplant’s collection reflects thoughtful design and craftsmanship. The popular Pebble Match Strike, designed by Rogen himself, seamlessly blends into your home decor, offering a discreet yet aesthetically refined smoking experience. With high-quality materials like polished marble and specialty wood, Houseplant reimagines the modern smoking ritual with class and elegance.

Betty Buzz

Founded by actress Blake Lively, Betty Buzz embodies the idea that what we drink should meet the same standards as the foods we eat. Named in honor of Lively’s late father and her grandmother and aunt, who were both known as Betty, the brand is committed to crafting real, uncomplicated, and delicious beverages. Blake Lively and husband Ryan Reynolds’ dedication to creating homemade recipes from high-quality ingredients sets Betty Buzz apart, offering a delightful range of beverages that stand up to scrutiny.

Social Tourist

TikTok sensations Charli and Dixie D’Amelio have ventured into the world of fashion with their trendy apparel brand, Social Tourist, in collaboration with Hollister. Targeting Gen Z consumers, the brand focuses on inclusivity and trendiness, offering accessible yet stylish clothing. Leveraging their massive online presence, the D’Amelio sisters use platforms like TikTok and Instagram to connect with their audience, while the partnership with Hollister provides the brand with the reach and resources to thrive in the competitive fashion market.


Renowned singer-songwriter and fashion icon Gwen Stefani has entered the beauty industry with GXVE, her eponymous beauty brand. Reflecting Stefani’s bold style and eclectic aesthetic, GXVE offers a range of cosmetics encouraging individuals to express themselves creatively through makeup. Inspired by Stefani’s beauty routines and iconic looks, the brand emphasizes self-expression, inclusivity, and authenticity. With Stefani’s influence and commitment to quality, GXVE stands out in the competitive beauty market as a brand that empowers and inspires.