2024 is well under way, and there have already been some incredible brand partnerships. From RTD cocktails, to unique food combos and from fun fashion to delicious ice-cream, here are some of our highlights!

Heinz x Cathedral City

Heinz has partnered with Cathedral City to launch a new take on its classic baked beans with ‘Cheesy Beanz’.

The product combines Cathedral City’s Extra Mature Cheddar with Heinz sauce and a small amount of cheese powder, which the brand said will “elevate the taste”.

Cometeer x Houseplant

Cometeer and Houseplant have partnered to launch Houseplant Coffee, featuring two premium roasts available exclusively through Cometeer.

Inspired by their mutual love for coffee, the collaboration aims to deliver exceptional flavor and convenience to consumers, reflecting Houseplant’s commitment to innovation and quality products.

Awan x Ghia

Awan and Ghia have collaborated to create the limited edition Awan x Ghia Gift Set, exclusively available for pre-order and pickup in Los Angeles until February 19th. 

The set includes a bottle of Berry Apéritif, a jar of Crunchy Ghianduja, and 4 pints of Ghia x Awan ice cream featuring their proprietary Kara Coconut base!

Absolut x Sprite

Absolut Vodka and Sprite have teamed up to launch a ready-to-drink cocktail across Europe.

This collaboration combines Absolut Vodka’s premium taste with Sprite’s iconic lemon-lime flavor in a convenient 250ml can, containing 5% alcohol by volume. 

PEEPS x Heelys

PEEPS® and Heelys have teamed up to introduce the PEEPS® x Heelys collaboration, a whimsical blend of style and functionality perfect for springtime and Easter. 

These unique shoes feature an oversized PEEPS® Bunny plush as the tongue and come with a removable PEEPS® Chick charm, adding charm and sweetness to every step.