We know building and scaling a successful DTC brand is no easy feat – so we’ve collected our favourite hacks to help make your life just a little bit easier.
In this blog, we’ll be sharing some of the most effective strategies and tactics that DTC brands can use to drive growth, acquire customers, and increase revenue.
Whether you’re a DTC entrepreneur, marketer, or enthusiast, these hacks are sure to provide you with valuable insights and actionable tips.
Let’s dive in!
Showcase your latest reviews
It’s a given that showing off 5-star reviews on your website and social media is a great way to social-proof your brand and boost conversion. But many people don’t know just how important it is to keep those reviews updated.
The more recent the review – the better! Think about reading a review from a year ago vs a week ago… which one do you instinctively trust more?
That’s why it’s super important to keep those reviews rolling in.
Here are 3 easy ways to make it happen:
- Use the help of apps like Loyalty Lion to automatically send out emails to your customers asking them to review their purchase in exchange for a discount or free gift with their next order
- Set up an automated email that goes out 30, 60, or 90 days after a customer has signed up to your mailing list asking them for a review
- Incentivize your account managers or whoever speaks to your customers the most to gather reviews.
Let your customers be your copywriters
Customer reviews don’t just serve as helpful feedback, they can also be repurposed in all kinds of ways. If you ever find yourself struggling to come up with headline after headline for blogs, newsletters, or ads, simply look through your customer reviews and find a really great one to use as your title.
Customer feedback is one of the best ways to provide social proof to your customers, so if you’re not using their reviews to help you market your products, you’re not using the most important voice you have!
Did you know: 84% of consumers trust reviews just as much as personal recommendations
That’s why it’s such a good idea to let people know what others have experienced with your brand, and what they can expect if they buy from you also. It helps you to build trust before your customers even visit your site.
Set up Livestream Shopping
Livestream shopping is set to be the next big thing. In fact, the livestream shopping revenue in the US is expected to hit $57 billion over the next few years!
Huge retailers like Walmart are already starting to partner up with platforms like TikTok, Youtube and Facebook, specifically so they can start hosting live shopping events.
If you remember watching shopping channels like QVC growing up, you’ll remember just how entertaining shopping can be to watch.
This next generation of livestream shopping is more likely to be like an online gaming experience – picture being able to click on the screen to make a purchase, chat with others as you shop, and being able to ask questions about the product as it’s being shown to you.
All you need to get started is a social platform to host the event, a great host, products to sell, and a hook (such as a giveaway or special offer!)
Try CTV Marketing
There’s never been a better time for DTC marketers to invest in the CTV space than right now.
If you haven’t heard of it, CTV stands for Connected TV, which can be any kind of device that connects to a TV to support video content streaming, like an Xbox, PlayStation, Amazon Fire TV, or Apple TV.
In marketing terms: CTV marketing is just a type of video advertising for TVs that can connect to the internet.
Did you know: 82% of DTC shoppers will take action after seeing an ad streamed across CTV
You can deliver ads within a high-quality, engaging environment, meaning your brand’s message is far more likely to resonate with your consumers than if they were just scrolling through their social feed.
And because most DTC brands haven’t discovered the power of CTV just yet, it’s the perfect opportunity to stand out and grab the attention of an entirely new audience (before your competitors do).