Digital marketing trends are constantly evolving, so it’s important to stay up to date with the latest trends to remain competitive!
By keeping pace with the ever-changing digital landscape, you can keep your audience engaged and achieve your marketing goals.
To help you plan your marketing strategies for the rest of the year, we’ve compiled a list of the most relevant digital marketing trends that have emerged in 2024 so far:
Short-Form Content
Post-COVID, attention spans are shorter than ever and the competition for that attention is fierce, so creating unique content that stands out amongst the crowd is an absolute must.
High-quality, engaging content is what impacts your audience’s decision-making
more than any other marketing technique. What you post on your social media channels can have a big impact on your credibility and brand reputation. It’s the key to building connections with your target audience – the more you post, the more recognizable you are to your consumers, and the more likely they are to trust your products!
Some of the best strategies to pique your audience’s interest during their daily scroll would be alternative marketing campaigns, such as experiential marketing, micro-influencer marketing, or partnership marketing. The more ways you can think to help your brand stand out amongst your audience’s short attention span, the better!
Brand Authenticity
The online world is now more populated than ever, meaning that customers have unlimited choice of where and who they want to buy from. This is why connecting with your audience on a deeper level is so important in 2024!
If a customer can purchase the same product from two different brands, but sees that one of them shares their values and supports the causes they really care about – that’s who they’re more likely to buy from.
Essentially, authenticity means you’re true to who you are as a brand. It means you understand exactly who your customers are, what they value and why they choose your brand over any other.
Some of the easiest ways to practice authenticity is to share content with your followers that tells them who you are behind your branding and your products. This could be a behind-the-scenes video, a post about the story behind your brand, a post about who your team are, or a blog about what your purpose is!
Robert Cargill wrote: The authenticity of who you really are, as opposed to who you wish everyone thought you were, is what your audience is looking for.
Experiential Marketing
Don’t be afraid of change! The online environment is constantly changing, and whilst sometimes it can seem daunting, it’s also a great opportunity to start advertising your products on platforms that your competitors might not have thought of yet.
If you’re not already, get your brand out there on new and up-and-coming platforms, such as BeReal and Tiktok. One of the many great things about these new social media apps is that you don’t always have to be following someone in order to be exposed to their content. For example, Tiktok uses an algorithm where users are consistently shown new recommended videos, whether they follow the user behind them or not! This makes it the perfect platform for businesses, since your content is constantly being shown to new potential customers.
Thinking even further ahead – be ready to embrace Web3 and engage with new software like AI and the Metaverse. As Facebook nears its 20th anniversary, their focus is on “building the next evolution of digital connection” and creating the next stage of the internet. By preparing for the future, there’s no chance of you getting left behind!
Customer-Focused Marketing
Listen to your customers and what they value about your brand. For example, do they care about sustainability, or the ethics behind your products? Listening to customers isn’t just hearing about their problems – it’s all about getting to know their wants, needs and goals! Really pay attention to what your audience is telling you, and more importantly, take action.
If you can create a feedback loop with your customers, you can create a better relationship with them. You could send out feedback forms or conduct surveys, and let your audience give you the answers you need to grow your business in the best ways. Plus – by asking them for their opinion and taking it on board, they’ll feel valued as a customer and are more likely to purchase from your brand again.
Collaborative Marketing
Partner up with another brand! Co-marketing is a marketing strategy where two like-minded brands partner together to expand their reach and promote their products or services. Both brands promote a piece of content or product, and share the results of that promotion. It’s the perfect way to stand out from the crowd and access a whole new audience!
The key to a really successful campaign is to work with a partner brand that shares a similar mindset to yours, even if they might not share a similar product or service to you. With the same end goal in mind, you can work together to create an amazing campaign that benefits both you, your partner and your respective audiences.
Whether you are a startup striving to build brand awareness, or an established brand looking for new alternative marketing methods, co-marketing should definitely be a part of your strategy in 2024. Get started for free at shopswap.com
