Running a DTC business is a challenging but rewarding venture. From creating new marketing campaigns to managing your inventory to shipping out orders, there are many aspects of the business that require careful attention and planning.
So, in this blog post, we’ll be sharing some hacks to help you streamline your operations, boost your sales, and grow your DTC business.
Whether you’re just starting out or have been in the game for a while, these tips and tricks will help you stay ahead of the curve and achieve your business goals.
Let’s get started!
Post UGC
Did you know: UGC posts on organic social channels see a 28% higher engagement rate than standard ‘professional’ posts
User Generated Content, like the name suggests, is content created by the users of your products that shows them using the product and talking about their experience with it.
It acts as authentic social proof that your product is worthy of buying!
And you don’t just have to wait for one of your customers to make content for you – there are thousands of full time UGC creators who you can pay to create a video using one of your products for you to use in ads, on your website, and across your social media channels.
Try Experiential marketing
Experiential marketing goes by many names (live marketing, participation marketing, engagement marketing) so chances are you may have heard of it before.
It’s where you create a campaign that gets your consumers directly involved by inviting them to take part in an interactive or immersive experience.
The main idea behind it is that you get to connect with them in a super fun and creative way, whilst promoting your products.
By creating a memorable experience for your customers, they’ll associate positive memories and emotions with your brand. According to Forbes, experiential marketing can help to create a lasting connection between your brand and your customers.
49% of people are also likely to film their experience at branded events and share it to their social media, so it’s a great way to create brand awareness and visibility!
Use the help of AI
By now, we’re willing to bet that you’ve probably already heard of AI tools like ChatGPT, Jaspar.ai and Wordtune that are taking the world by storm.
If you haven’t tried them out already, they’re proving to be a serious game changer for DTC brands – especially when it comes to assisted marketing. Whether its copywriting, video editing, automated marketing or even product design, AI can help to make the process far more efficient.
For DTC brands, automations are ultimately what makes life easier, and this is no different. Especially for startups with lower budgets and fewer resources, AI has the potential to propel smaller brands without the need to invest so much and get an MVP shipped to customers even sooner.
We think it’s a great idea to keep an eye out in this emerging space and see if there are any tools you can use within your day-to-day to make life a little easier and be ahead of the curve.
Create an Affiliate Scheme
If you’ve ever considered setting up an affiliate scheme, this is your sign to go for it.
By partnering up with affiliates, your brand can tap into a whole new audience and drive sales like never before. Since your affiliates get a cut for every sale they bring in, they’ll be equally motivated to spread the word about your brand and share your products with their network of followers.
Plus, you can track all the success through unique referral links, so you’ll know exactly what’s working and what’s not.
And the best part? You only pay your affiliates when a sale is made, so it’s a low-risk way to boost your sales and increase your brand exposure.
Try it and see the results for yourself!
