Can you believe we’re almost halfway through 2024? Time flies when you’re witnessing groundbreaking brand collabs! From refreshing beverage blends to unique product pairings, this year has seen some truly remarkable partnerships. Join us as we take a closer look at some of the coolest collabs that have captured our attention and inspired consumers around the globe!
Absolut X Ocean Spray
Absolut and Ocean Spray joined forces to create a ready-to-drink ‘vodka cran’ product that was perfect for summer sipping. With sparkling flavors and new twists on a classic cocktail, this collab had everyone talking. By combining Absolut’s premium vodka with real cranberry juice from Ocean Spray, the collaboration offered a refreshing and convenient beverage option for cocktail enthusiasts.
Olive & June X Colleen Hoover
Nail art met literature in this fun partnership between Olive & June and bestselling author Colleen Hoover. Inspired by Hoover’s book covers, this collab offered custom nail art designs that book lovers adored. With intricate patterns and vibrant colors, each nail art design reflected the essence of Hoover’s beloved novels, creating a unique and personalized experience for fans.
Taco Bell X Beekeeper Coffee
Taco Bell and Beekeeper Coffee teamed up to bring a Horchata flavored ready-to-drink cold brew to the breakfast table. It was a match made in caffeine heaven for adventurous taste buds. This collaboration combined Taco Bell’s innovative approach to flavors with Beekeeper Coffee’s commitment to quality and sustainability, resulting in a delicious and indulgent beverage that was perfect for starting the day.
Fly By Jing X Our Place
Fly By Jing and Our Place collaborated on a limited edition Hot Wok Set, perfect for celebrating the Lunar New Year. With a modern twist on tradition, this collab brought together two AAPI-owned brands for a unique offering. The Hot Wok Set included a beautifully designed wok from Our Place, complete with essential cooking accessories, and a selection of sauces and seasonings from Fly By Jing, allowing consumers to recreate authentic Asian dishes at home with ease.
DedCool X Ouai
Doing laundry got a whole lot more glamorous thanks to DedCool and Ouai. Their collaboration, the Melrose Place Dedtergent, featured luxurious scents that made laundry day a breeze. With notes of bergamot, lychee, cedarwood, and black musk, this detergent transformed the mundane task of laundry into a sensory experience, leaving clothes smelling fresh and fragrant.
